Google Pay Per Click

Pay Per Click GooglePay-per-click is part of search engine marketing but not SEO. Both are beneficial to your internet marketing campaign and both have the same goal…to drive traffic to your website.

Where there are a number of platforms like Bing that you can do pay per click on, I only do Google.  I find that a clients best results tend to be on Google and that is where I choose to do my work.

In order for me to build your pay per click program on Google, I need to have a conversation with you either over the phone or in person to discuss your business and business needs.  Building a pay per click program that has the best chance of success is complicated and time intensive.   Once your program is built, I will review it with you and if it meets your needs then I will turn it on.  Your ads will begin appearing on Google within a few hours to a few days, dependent upon Google.

There are no pre set package sold to clients.  Your budget will be discussed with me prior to turning the program on.

Pay-per-click advertising has a quick setup and you can be seeing your ads on search engine result pages potentially the same day. PPC advertising is also extremely easy to measure your ROI (return on investment) thanks to the intuitive and informative interfaces supplied by Google, Yahoo, and Bing.

Pay-per-click campaigns through the use of platforms such as Google AdWords can greatly increase traffic to your site. Coupled along with SEO you can have two, three, or even four spots on a search engine result page, and that’s a lot of real estate to own.

I will monitor your advertising budget  closely to ensure you don’t go over budget and to determine if an increase or decrease is in order. Our  PPC program includes monthly reports to show you how your ads are helping drive traffic to your site.

Lastly, there is no contract for your pay per click program.  You are free to stop it whenever you want.  I do request you send me an email indicating you wish to stop the program,  and if you don’t get a response from me regarding your desire to stop the program, then please call me.  In short your program is month to month, but I encourage you to remember that typically the first month of a pay per click program is typically the worst and as months go by, programs steadily  improve.