Remarketing can be an extremely effective PPC campaign management technique, allowing your message to reach previous website visitors and also displaying ads in new formats while matching the right people with the right message.
Remarketing Increases Secondary Conversions
Most marketers have heard of the “Rule of Seven” which states that a prospect needs to see or hear your marketing message at least seven times before they take action and buy or request information from you. Unlike organic search and other internet marketing techniques, PPC offers the chance that a one time visitor will be exposed to your message several more times, thus increasing the likelihood of that person coming back to buy.
When PPC remarketing is combined with rigorous keyword research and proper testing, your conversions will skyrocket. Remarketing is sometimes the final piece of the puzzle needed for your PPC marketing to turn into a successful marketing strategy. Getting the initial clicks is the easy part, but converting those visitors requires a combination of creativity, testing, and then maximizing your exposure to that visitor. Remarketing with Adwords allows you to get that maximum exposure.
In short, when someone visits your website, they have the possibility of seeing a graphic (picture) advertisement for your business. This ad works in a way similar to Pay Per Click. You pay when someone clicks on that “picture ad”.